Would you say that you strongly support <candidate> somewhat support <candidate>, or do you think that you might vote differently on primary day?
Strongly support Somewhat support Might vote differently Unsure
Row % Row % Row % Row %
South Carolina Likely Voters 39% 34% 25% 2%
Party Identification Republican 38% 34% 25% 3%
Independent 39% 35% 26% 0%
Tea Party Supporters 45% 31% 23% 2%
Intensity of Tea Party Support Strongly support Tea Party 56% 22% 21% 1%
Support Tea Party 38% 36% 24% 2%
Does not support Tea Party 34% 37% 28% 1%
Political Ideology Liberal-Moderate 33% 39% 26% 1%
Conservative 36% 35% 26% 2%
Very conservative 51% 26% 22% 2%
Past Participation** Yes 40% 34% 23% 2%
Top Tier Republican Candidates Mitt Romney 37% 41% 19% 3%
Herman Cain 45% 31% 23% 1%
Most Important Quality Shares your values 37% 37% 25% 1%
Is closest to you on the issues 41% 34% 24% 2%
Can beat President Obama in 2012 38% 31% 30% 1%
Has the experience to govern 40% 33% 24% 3%
Republican Candidate Field Satisfied 45% 31% 23% 1%
Not satisfied 23% 43% 32% 2%
Republican Debates Viewers 50% 29% 20% 1%
Non-Viewers 31% 38% 29% 2%
Uses Social Media for Campaign Information 45% 30% 23% 1%
Gender Men 40% 36% 23% 1%
Women 37% 33% 28% 2%
Age Under 45 32% 41% 25% 2%
45 or older 41% 31% 26% 2%
Region Piedmont 37% 39% 23% 1%
Midlands 40% 35% 24% 1%
The Pee Dee 36% 31% 30% 2%
Low Country 41% 29% 26% 3%
Household Income Less than $75,000 37% 32% 29% 2%
$75,000 or more 39% 38% 22% 1%
Evangelical Christians 36% 40% 22% 2%
Mormons are Christians Yes 41% 32% 27% 1%
No 36% 37% 24% 3%
Tea Party-Conservative-Evangelical 41% 37% 20% 2%
Education Not college graduate 36% 33% 28% 3%
College graduate 42% 35% 22% 1%
Interview Type Landline 40% 33% 25% 2%
Cell Phone 33% 41% 25% 1%
NBC News/Marist Poll South Carolina Likely Republican Primary Voters. Interviews conducted October 11th through 13th, 2011, N=639 MOE +/- 3.9%. Totals may not add to 100% due to rounding.
**Past participation refers to previous participation in a South Carolina Republican Presidential Primary.